Custom swing tags and hang tags for clothing, printed and finished in our own production in Bulgaria – premium boards, foil, embossing and die-cut shapes, supplied with matching strings, seals and pins.
Before a shopper feels the fabric, they usually touch the tag. A well-made hang tag sets the tone for the whole garment: its weight, its texture and the way the light catches a foiled logo all say something about your brand. As a hang tag manufacturer, we print the board, apply the finishes, cut the shapes and prepare the strings and fasteners in-house, so the complete tag set comes from one proof and one delivery.
What a swing tag does for your garment
“Swing tag” is the British term and “hang tag” the international one; both describe a printed card attached with a string, seal or pin. It typically holds your logo, the style reference and size, a space for a price sticker or barcode, and often a short brand story or care hint. Because it is removed after purchase, a hang tag can be more decorative than a sewn label – yet it still needs to survive transport, warehouse handling and scanning while staying firmly attached.
Board choices and weights
| Board | Character | Suits |
|---|---|---|
| Coated (gloss, silk, matt) | Sharpest print, clean solids, ideal base for foil and spot UV | Fashion, sportswear, colourful brands |
| Kraft (brown or white) | Warm, natural look with slightly muted print | Denim, outdoor, eco-minded collections |
| Recycled | Visible fibres or smooth recycled surface | Brands communicating sustainability |
| Textured and through-dyed | Linen or felt texture; colour runs through the core | Premium and luxury lines |
| Weight (g/m²) | Feel in the hand |
|---|---|
| 300–350 | Similar to a business card; fine for small tags |
| 400–450 | Clearly premium; the most popular range for fashion |
| 500–600 or laminated double board | Rigid, with a visible edge that can be printed in a contrast colour |
Printing and tactile finishes
Offset printing is our standard for runs of several thousand tags, giving consistent CMYK and Pantone-matched colours. Digital printing is used for shorter runs and for variable data – for example different sizes, colours or barcodes on tags of the same design. On top of the print we can add:
- Hot-foil stamping in gold, silver, copper, holographic or coloured foils
- Embossing for a raised logo and debossing for a pressed-in one, blind or combined with ink or foil
- Spot UV to make a logo or pattern glossy on a matt surface
- Matt or soft-touch lamination for a velvety feel and better scuff resistance
- Printed edges on thick or laminated board for a striking contrast line
Shapes, folds and holes
Rectangles with square or rounded corners are the most efficient format. We also die-cut round, oval and arched tags, or any custom outline from your drawing. Folded tags open into four panels for a brand story, product details or multilingual text. The hole is usually 4–5 mm and can be reinforced with a coloured metal eyelet, which keeps heavier tags from tearing through.
Popular hang tag sizes
| Size (mm) | Format | Often used for |
|---|---|---|
| 40 × 70 | Flat, portrait | Socks, underwear, accessories, kidswear |
| 50 × 90 | Flat, portrait | T-shirts, knitwear, everyday apparel |
| 90 × 50 | Flat, landscape | Wide logos and horizontal layouts |
| 50 × 100 | Flat, portrait | Shirts, dresses, trousers |
| 55 × 85 | Flat, card format | Bags, gifts, merchandise |
| 60 × 100 | Flat or folded | Outerwear, denim, premium ranges |
| Ø 40–70 | Round | Caps, scarves, small accessories |
| 50 × 90 closed (100 × 90 open) | Folded, two panels | Brand story, multilingual information |
Any size is possible; the label size guide helps you fit logo, barcode and price area comfortably.
Strings, seals and fasteners
Strings
Typically cut to 15–20 cm, supplied loose or already threaded. Choose from natural or dyed cotton cord, waxed cotton, twisted paper, polyester cord, elastic loops or printed and woven ribbon. Ends can be knotted, heat-fused or finished with a metal or plastic stopper.
Seal tags
A small plastic or metal-look seal clicks the string loop closed and can only be removed by cutting. Seals can carry your embossed or printed logo and provide simple tamper evidence for returns.
Pins and tagging-gun fasteners
For fast application we supply snap-lock pins, mini safety pins and plastic fasteners for standard and fine tagging guns. Fine needles are the gentle choice for silk and delicate knits. We can also deliver fully assembled sets – tag, string and seal or pin – so your packing team only has to attach them.
Typical uses
- Brand and price tags for fashion, denim and sportswear collections
- Folded story tags for premium, sustainable or limited-edition lines
- Tags with QR codes linking to product data – see QR and DPP labels
- Gift tags for accessories, home textiles and merchandise
- Matching tags for custom boxes and paper bags
How we produce your tags
- Send your logo, the information each tag should carry, the preferred size and board, and the quantity per design.
- Our designers prepare print-ready artwork and a digital proof, typically within 24–48 hours.
- A physical sample can be made so you can check board, colour and finishing.
- After approval, production typically takes 10–20 working days; express options are available on request.
- Tags are delivered across the EU from Bulgaria, loose or as assembled sets.
Minimums are typically around 1,000 pieces per design, and digital print allows variable sizes or barcodes within one design. Recycled and kraft boards are available for lower-impact collections, and every batch is checked for colour, cut and finish before packing. Pair your tags with woven labels and care labels for a consistent brand set. Write to [email protected], message +359 876 766 050 on WhatsApp or Viber, or use our contact page.
Frequently asked questions
Is a swing tag the same as a hang tag?
Yes. Swing tag is the usual British term and hang tag the international one; both are printed cards attached to a product.
Which board weight feels premium?
Most fashion brands choose 400–450 g/m². For a rigid luxury tag, 500–600 g/m² or laminated double board works well.
Can you combine foil and embossing on one tag?
Yes. Foil can be applied together with embossing for a raised metallic logo, or combined with spot UV and soft-touch lamination.
Do you supply tags with strings already attached?
Yes. We deliver assembled sets with the string threaded and knotted and the seal or pin in place.
Can each tag carry a different barcode?
Yes. Digital printing handles variable data such as barcodes, sizes or colours within one design.